The Message is the Message

Desperately trying to stay awake until the New Year (it’s 9pm, 12/31) I’ve been surfing the presidential candidate’s sites, considering their fundraising appeals. (All of the following are from official campaign communications.)

My native (Indiana) son, Mayor Pete Buttigieg is apologetic, ‘This is the last time you’ll hear from me this year’ … ‘Can you make one last contribution right now’ …

Elizabeth Warren comes across as desperate, ‘We’re only hours away from the biggest fundraising deadline of the year, and we’re at risk of missing our $20 million goal.’

Bernie Sanders pitches unity, ‘There is only one way we win — and that is together. ‘

Joe Biden, … wait … Joe Biden is from Scranton, PA? Site of “The Office” TV series? Setting for Harry Chapin’s classic “30,000 Pounds of Bananas” song? Whoa. Shaking my head to clear it.
Anyway, Joe is taking to the pulpit, “We are in a battle for the soul of America. “

Donald Trump comes across as a belligerent illiterate nitwit:

I’m With You, and I will FIGHT for you, and I will WIN for YOU.
This is a MOVEMENT.

Why is “With” capitalized, and not “will?” Why is “you” spelled “You”, “you”, and “YOU?” Why are contractions inconsistently applied, “I’m” but “I will?”

I expect in each case the candidates are trying to appeal to their base.

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